In this unit, I looked into Boston University's use of social media! After learning about the AIDA business model, I was able to analyze how Boston University used the AIDA model to increase their own social media presence. View my website where I have compiled all my research here!To view some cool links about Boston University, click on the links below!
AIDA information- click here!
Boston University- click here!
BU Twitter- click here!
BU Instagram- click here!
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